About Us

Paul Heffner – Founder and CEO of Finance Pals

Finance Pals Paul Heffner profile pic

Finance Pals owner Paul Heffner

Paul is the CEO of Finance Pals, that provides finance help for startups and small businesses. Paul loves numbers, business and helping people so he started Finance Pals. He has helped over 30 CEO’s understand their finances and grow into amazing companies and also offload finance tasks so that they can focus on their business. Finance Pals provides bookkeeping, accounting, financial planning & analysis, and fractional CFO services.

When Paul is not analyzing numbers or building spreadsheets for fun he is either outdoors or with his family or both. He has climbed 30 Colorado 14ers and run many half marathons and 200 mile relays with friends. He and his wife have 2 kiddos that are 7.5 and 1.5. He is from Kentucky orginally and has lived in Denver since 2003.

He has worked as a management consultant, in corporate finance, a stay at home dad, bartender in Scotland, and started 4 other companies including a real estate rental company he has run on the side for 14+ years. He is a new Angel investor and mentors with many accelerators including Rockies Venture Club, Telluride Ventures Accelerator, Innosphere, GAN, 10.10.10, and Aspen Academy 8th graders. He has been a presenter at Denver Startup Week and Ignite Denver.

About Finance Pals

Finance Pals

Paul Heffner at work

The number one reason that business fail is that they run out of money and Finance Pals helps with that.  We help companies grow smart by creating forecasts so that they can figure out when to hire new employees, spend more on marketing or even launch a new service line.  We also help with boring bookkeeping that some people hate so that business owners can spend their time running and growing the business and not worrying about why their accounting software does not match their bank account.  We do reporting and uncover issues with the business such as not billing clients correctly or understanding which parts of the business are most profitable so that owners can make strategic decisions to invest more in the most profitable parts of their business.

 All businesses need finance help but most can not afford to hire a CFO or even a full time finance person, so Finance Pals helps by offering quality part time help.  We are cheaper than our competitors and have excellent startup experience because we founded 4 other businesses including 2 business to consumer businesses.  We help you understand the trends in your business so that you can make informed strategic decisions and get early warnings signs if areas of your business are struggling.  Owners are focused on running the business and meeting client demands and benefit greatly from a partner that helps them to understand their profitability and cash flow.
Initially Finance Pals started by trying to creating business plans and financial projections for very new startups.  It turns out that startups at the stage of creating business plans are not ready to pay for consulting help and there are a lot of good free resources to help companies get off the ground although I still talk to founders about their business plans and I help guide them towards free resources.

Next I looked for finance jobs at startups because I really like the fun and fast paced environment of startups.  And strangely I could not find any jobs that matched my level of expertise.  There were a lot of 1- 5 year experience analyst jobs that I was overqualified for and other jobs that I was not a good fit for.

When I was at a networking event at Denver Startup Week I met someone that needed financial forecasting and bookkeeping help.  I starting working for Jeff the owner at Great Dental Websites and discovered that there was a big need for my services for companies that were still too small to hire any full time finance staff.  I updated my linked in profile about a week later and within another week one of my old friends form Accenture reached out to me and eventually became my 2nd client.

Originally Finance Pals was just a side business to make some extra cash while I was working on other startups.  Then I got a referral client and formally launched Finance Pals within the next month in early 2016.  Now that I have launched  I can look back on it all and it makes sense but it did
not all come to me in some vision.  It was an iterative process of trying to find my exact niche where my skills were very valuable to clients.

When Paul is not analyzing numbers or building spreadsheets for fun he is either outdoors or with his family or both.
heffner family pic 2 heffner family pic heffner hiking pic