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About Us

Paul Heffner – Founder and CEO of Finance Pals

Paul is the CEO of Finance Pals, that provides finance help for startups and small businesses. Paul loves numbers, business and helping people so he started Finance Pals. He has helped over 30 CEO’s understand their finances and grow into amazing companies and also offload finance tasks so that they can focus on their business. Finance Pals provides bookkeeping, accounting, financial planning & analysis, and fractional CFO services.

When Paul is not analyzing numbers or building spreadsheets for fun he is either outdoors or with his family or both. He has climbed 30 Colorado 14ers and run many half marathons and 200 mile relays with friends. He and his wife have 2 kiddos that are 7.5 and 1.5. He is from Kentucky originally and has lived in Denver since 2003.

He has worked as a management consultant, in corporate finance, a stay at home dad, bartender in Scotland, and started 4 other companies including a real estate rental company he has run on the side for 14+ years. He is a new Angel investor and mentors with many accelerators including Rockies Venture Club, Telluride Ventures Accelerator, Innosphere, GAN, 10.10.10, and Aspen Academy 8th graders. He has been a presenter at Denver Startup Week and Ignite Denver.

About Finance Pals

The number one reason that business fail is that they run out of money and Finance Pals helps with that.  We help companies grow smart by creating forecasts so that they can figure out when to hire new employees, spend more on marketing or even launch a new service line.  We also help with boring bookkeeping that some people hate so that business owners can spend their time running and growing the business and not worrying about why their accounting software does not match their bank account.  We do reporting and uncover issues with the business such as not billing clients correctly or understanding which parts of the business are most profitable so that owners can make strategic decisions to invest more in the most profitable parts of their business.

 All businesses need finance help but most can not afford to hire a CFO or even a full time finance person, so Finance Pals helps by offering quality part time help.  We are cheaper than our competitors and have excellent startup experience because we founded 4 other businesses including 2 business to consumer businesses.  We help you understand the trends in your business so that you can make informed strategic decisions and get early warnings signs if areas of your business are struggling.  Owners are focused on running the business and meeting client demands and benefit greatly from a partner that helps them to understand their profitability and cash flow.

The Beginning of Finance Pals

When I was at a networking event at Denver Startup Week I met someone that needed financial forecasting and bookkeeping help.  I starting working for Jeff the owner at Great Dental Websites and discovered that there was a big need for my services for companies that were still too small to hire any full time finance staff.  I updated my linked in profile about a week later and within another week one of my old friends form Accenture reached out to me and eventually became my 2nd client.
Originally Finance Pals was just a side business to make some extra cash while I was working on other startups.  Then I got a referral client and formally launched Finance Pals within the next month in early 2016.  Now that I have launched  I can look back on it all and it makes sense but it did not all come to me in some vision.  It was an iterative process of trying to find my exact niche where my skills were very valuable to clients.

The Team and where we are headed

As we did amazing work for our clients they told other people about us and we started to grow.  I originally started Finance Pals as I wanted to have a more flexible schedule and spend more time with my family.  As I started to look for people to hire it turned out that there were other people that wanted flexible, part time remote work so that we could enjoy life beyond work 🙂
We continue to hire amazing people that do exceptional work and go above and beyond what standard bookkeepers or CPAs do.  We are not afraid to get out of our accounting lane and really help business owners with whatever they need help with.
We love helping business owners increase their profits and grow their business and will continue to grow our business to help give people better finance support and insights than they have had in the past!
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A hike to remember! With part of the team, family and friends, it was a great day. 
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Enjoying time together as a team and with family members.
Finance Pals is about work life balance, and I love being outdoors with my family.
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And one quick picture with the family from 2021 now that we have 3 kids.  This was Zapata Falls near the Sand Dunes and the water was freezing but it was an awesome hike to a waterfall.